Our Vision
At Simchayah Ltd, we believe that food should be medicine for the body, not a source of disease. In today's world, where many health crises are linked to poor diets and where taste often takes priority over nutrition, we are committed to creating products that are both nutritious and deeply flavorful.
How It Started
Our flagship product, Simcha Spice, was born out of the frustration of Auntie Simcha. Living in Europe, she found it difficult to access healthy, natural, and tasty spices. As an African woman accustomed to natural flavors, she began to research, experiment, and develop her own blends. Her experience running an African restaurant in Europe gave her the unique opportunity to test and perfect formulas loved by both Africans and Europeans alike.
What Makes Simcha Spice Unique
Unmatched Flavor and Aroma: Each blend is bold, rich, and aromatic, thoughtfully crafted to elevate soups, stews, meats, and shito—without artificial additives or enhancers.
All-in-One Convenience: Our blends bring together everything you need in one pack—pepper, onions, garlic, and more. No grinding, no extra shopping. Just open, add, and cook.
Health-Focused Ingredients: Beyond taste, every ingredient is selected for its nutritional value. With additions like dried carrots, red beet, and celery, Simcha Spice provides a healthy alternative to artificial bouillon cubes.
Specialized Blends: Unlike generic spices, we create targeted blends—for meats, soups, stews, and even shito. Each blend contains everything needed for that specific dish.
Simcha Sefakor
Director
Daniel Elikem Braimah
Operations Lead